New Balance

CONCEPT

According to research, New Balance has won countless consumers with comfort, fashion, and health. They are committed to sports, which convey athletes' spirit and seek the power to help each other and create a better future. In the market, shoes are popular among the public because of their comfort and durability.

To be more attractive to patriotic older men and athletes aged 35-60, I will use many sports elements to complete my style frames. Besides, I will use bright colors to express energy and vitality. Let patriotic older men and athletes feel the dynamism of returning to youth.

YEAR

2021

GENRE

Brand

TYPE

Storyboard

STYLE FRAME

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