Galloping into the New Year

Galloping into the New Year is a conceptual motion piece inspired by the visual language of Hermès and the cultural symbolism of the Chinese Zodiac Year of the Horse. The project explores the fusion of luxury brand aesthetics and traditional Chinese culture through dynamic visual storytelling.

Through motion design, the horse is reinterpreted as a symbol of vitality, momentum, and prosperity, transforming cultural symbolism into a dynamic and celebratory visual experience.

This project is a conceptual exploration inspired by the Hermès brand and is not an official campaign.

Role

Animator

Credits

Creative Director: Xinyi Han

Designer: Changyu Zou

Animator: Xinxun Liao

Sound Design: Xinxun Liao

Responsibilities

Produced the animation and motion design for the project, bringing the visual concept to life through rhythm, movement, and visual storytelling. The animation translates cultural symbolism and brand-inspired visuals into a dynamic and celebratory motion experience.